Expert tips for molecular diagnostics companies planning their GTM strategy

There is no one-size-fits-all template for getting a molecular diagnostic (MDx) assay to market. In addition to the fundamental scientific problems, companies may encounter a range of challenges around supply chain management, manufacturing, and compliance.

Most of these challenges can be overcome, with some even being able to be prevented. As a veteran board member and storied investor in MDx companies, Harry Glorikian has observed diagnostic success and failure.

Glorikian is presently a general partner at Scientia Ventures. He outlined some of these lessons regarding success in his book, titled “Commercializing Novel IVDs: A Comprehensive Manual for Success”. This book has become a respected industry resource, with one of his key messages being that companies must have a macro plan in place from the very start.

Glorikian shares some tips in this interview regarding how early-stage companies can identify and select the best suppliers, considering the maximization of the relationship and mitigation of risk.

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Last updated: Jun 29, 2023 at 8:33 AM

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