Sally Robertson

Sally Robertson

Feature Writer

B.Sc.

Biomedical Sciences

Sally first developed an interest in medical communications when she took on the role of Journal Development Editor for BioMed Central (BMC), after having graduated with a first-class honors degree in biomedical science from Greenwich University.

As a pioneer of the immediate or “gold” open access publication model, BMC made the latest biomedical journal articles instantly available online free-of-charge to readers anywhere in the world and put authors in control of the publishing process for the first time. The company’s non-subscription model enabled the expedient dissemination of scientific findings globally and furthered medical research in ways that would not have been possible previously.

As Journal Development Editor for BMC’s independent journals portfolio, where Editors-in-Chief would have complete control over their peer review selection process and overall running of the journal, Sally worked to promote the quality of the journal content and increase its visibility to help new journals launch and fledgling journals build up their impact factor.

Strategies included working closely with Editors-in-Chief to inform readers on up-and-coming areas of research, improve the quality of peer review, arrange media coverage and prepare promotional material in the form of blurbs, blogs and newsletters.

Eventually Sally’s writing was noticed by the public relations team who placed her as one in six people in charge of the company’s blog – one of the first ports of call for viewers coming across the open access model for the first time.

It was while enjoying this additional role that Sally realized she was in her element – highlighting the importance of various studies and conveying their key take-home messages to the audience. An opportunity then arose to write for BMC’s parent company, Springer Healthcare, as part of a news team dedicated to providing healthcare professionals with authoritative and independent medical news.

Sally became a specialist in reviewing and summarising the latest findings across all areas of medicine covered in major, high-impact, world-leading international medical journals, international press conferences and bulletins from governmental agencies and regulatory bodies.

News pieces provided up-to-the-minute coverage of the most recent research findings, as well as associated commentary and opinion pieces discussing “hot topics” in the fast-moving world of medical research and clinical trials.

Nowadays, Sally works as a freelance medical writer, part of which includes generating daily news updates, life science articles and interview coverage for News-Medical. She also produces webinar content, conference booklets and articles introducing and explaining the applications of newly launched laboratory equipment.

Outside of work, Sally can be found enjoying the hustle and bustle of her home town Tunbridge Wells, where she runs a farmer’s market stall at the weekends for a locally-sourced homemade scotch egg making business. She also enjoys walking in the surrounding countryside, runs a crossword team and is a member of the town’s pool league.

Articles from Sally

Weight gain between 20 and 40 years of age linked to early death

Weight gain between 20 and 40 years of age linked to early death

Scientists successfully create age-resistant mice with hyper-long telomeres

Scientists successfully create age-resistant mice with hyper-long telomeres

Good news for IBS sufferers as researchers identify “gut itch”

Good news for IBS sufferers as researchers identify “gut itch”

Scientists discover how malaria switched host from African gorillas to humans

Scientists discover how malaria switched host from African gorillas to humans

UNICEF: 'Unhealthy diets are damaging children’s health across the world'

UNICEF: 'Unhealthy diets are damaging children’s health across the world'

Study suggesting that CRISPR babies are likely to die early has been retracted

Study suggesting that CRISPR babies are likely to die early has been retracted

Committee calls for cheese products to display warning about breast cancer

Committee calls for cheese products to display warning about breast cancer

Eating home-cooked meals reduces exposure to harmful chemicals, researchers say

Eating home-cooked meals reduces exposure to harmful chemicals, researchers say

UK Chief Medical Officer calls for tough action to tackle childhood obesity

UK Chief Medical Officer calls for tough action to tackle childhood obesity

New discovery brings scientists closer to developing an RSV vaccine

New discovery brings scientists closer to developing an RSV vaccine