Prenatal DHA, a product developed for pregnant women to ensure adequate DHA, introduced

Nordic Naturals Professional Exclusive Division announces Prenatal DHA, a product developed especially for pregnant women to ensure adequate DHA, an important omega-3 essential fatty acid and a vital nutrient for the new mother and developing baby. Prenatal DHA carries the approval seal of the American Pregnancy Association, the leading non-profit organization in the United States that is committed to promoting reproductive and pregnancy wellness through education, research, advocacy and community awareness.

Though studies consistently report that pregnant women in the US and Canada consume far too little of this essential nutrient, scientific research confirms the importance of essential fatty acids for prenatal, maternal and neonatal health. See www.omega-research.com. DHA comprises about 30% of the fatty tissue in the brain and is critical for proper development of the brain, eyes, nerves and immune system.

According to Dr. Tori Hudson, Advisory Board Member to Nordic Naturals, "Health care providers need to educate women about the importance of optimizing omega-3 fatty acid stores before, during, and after pregnancy. Research shows that mothers who supplement with fish oils are more likely to give birth to full term babies and have healthier birth weights. Quantity and quality are critical, however, to obtain maximum results." Suggested dosage by international nutritional organizations suggest that pregnant and nursing women need a minimum of 300 mg DHA each day to ensure healthy development of the fetus, as well as to support mom's physical and mental health pre and post-delivery.

"In working with women, I have found it almost impossible for my patients to get what they need in omega-3 fatty acids by eating fish not to mention that many species of fish contain undesirable amounts of environmental toxins," adds Dr. Hudson.

Two easy-to-swallow soft gels of Prenatal DHA offer 450 mg DHA. This meets the recommended dosage for pregnant and lactating women agreed upon by respected international organizations and published by ISSFAL in the United Kingdom. The fatty acids are delivered in their natural and highly absorbable triglyceride form. In response to concerns in medical and scientific literature about the prevalence of vitamin D deficiency in the U.S. and to recommendations that higher intakes of this vitamin are necessary, the company has added 400 I.U. vitamin D3 (cholecalciferol), the natural form of vitamin D, to Prenatal DHA. The product is third-party tested and surpasses all international standards for purity and freshness.