SU2C opens fully stocked online store to support cancer research

Stand Up To Cancer, the Entertainment Industry Foundation's charitable initiative supporting groundbreaking research aimed at getting new cancer treatments to patients in an accelerated timeframe, is coordinating the store’s management and fulfillment through PAID, Inc. (OTCBB:PAYD) to offer consumers the opportunity to purchase unique merchandise at www.standup2cancer.org and help in the fight against cancer.

SU2C’s new online store offers dozens of items including handcrafted items, musical artist-designed or -inspired jewelry, albums, SU2C-logoed apparel, and more. From the exquisite STAR necklace designed for SU2C by Jennifer Meyer and worn by celebrities like Jennifer Aniston, Kate Bosworth and Miley Cyrus, to t-shirts and totes, consumers can Stand Up To Cancer while getting unique gifts for family, friends or even themselves.

“Gifts are that much more special if they speak to a cause close to the recipients’ hearts, which is why we are so thrilled to be working with PAID, Inc. to offer a diverse range of items whose sale will directly support the scientists working to end cancer,” said an SU2C representative. “PAID’s experience in both merchandising and the entertainment industry is helping us develop and offer items with broad appeal to generate the sales that will enable us to continue funding important research.”

“SU2C is an incredible organization, widely supported throughout the entertainment industry. We at PAID are thrilled to join together with the long list of dedicated celebrities and their fans in support of this most important cause,” said Keith Garde, president of PAID, Inc. celebrity services. “This is just the first step we’re taking with Stand Up to Cancer. We look forward to bringing our expertise in website technology merchandising and ecommerce to SU2C. It’s a natural extension of the work we’ve been doing in supporting the celebrity-fan relationship through online and social media marketing, celebrity fan community development and consumer data management.”