Novartis launches new OTC children's liquid acetaminophen product

Novartis announces the introduction of Triaminic™ Fever Reducer Pain Reliever, the only branded over-the-counter children's liquid acetaminophen product currently available nationwide in the US. Triaminic® now offers parents a product that combines the pain relieving and fever-reducing power of acetaminophen with the brand that has been trusted by pediatricians and parents for more than 50 years.

"Given the lack of availability of some over-the-counter children's analgesic products, parents and caregivers have been confused and concerned about what to give their children to temporarily reduce a fever or relieve headaches and minor sore throat pain," said Jennifer Trachtenberg, MD, practicing pediatrician and chief pediatric officer of www.RealAge.com. "It is important that parents know there are safe and effective treatment options now available from brands they know and trust.  If parents have any questions about which over-the-counter options are most appropriate for their kids, they should ask their doctor or pharmacist."

To help parents restock their medicine cabinets with a reliable option, Novartis is giving away up to 250,000 bottles of Triaminic™ Fever Reducer Pain Reliever in the US, valued at USD 1.5 million. Between August 2 - 8, 2010, parents can purchase a bottle of Triaminic Fever Reducer Pain Reliever and submit the original receipt and proof of purchase, along with a rebate form that can be obtained by registering at www.triaminicgiveaway.com to receive a refund for the purchase price of the product. For full details, go to www.triaminicgiveaway.com.    

"Triaminic® is the leading children's cough and cold brand and children's health has been the brand's sole focus for more than 50 years. We feel it is important to now offer parents a dependable fever reducer and pain reliever product for their children," said Charlie Hough, OTC North America Region Head, Novartis Consumer Health, Inc. "By giving away up to 250,000 bottles of Triaminic™ Fever Reducer Pain Reliever, we will make it even easier for parents to have access to the only children's liquid acetaminophen product now available nationally from a trusted brand name."

Focus on Kids' Health and Appropriate Use of Children's Medicines

Children's health and wellness is the number one priority of the Triaminic® brand. In addition to the free product offer, www.triaminic.com also provides helpful tips and information for parents from Dr. Trachtenberg about keeping children healthy and ensuring the safe and appropriate use of children's medicines.

• Know the active ingredients: It's important to carefully read the labels on all children's medications and understand the active ingredients, especially if you are giving them multiple medications. Knowing what's in your child's medicine will help you determine if it's the right course of treatment to best ensure your child is on the road to recovery.
• Consider a little TLC: In addition to an over-the-counter fever reducer and pain reliever, Dr. Trachtenberg always recommends her version of TLC: Time, Love and a Couch. Take time to sit with your sick child in a comfortable, quiet place, like the living room couch, put a cool compress on her head and gently rub her temples until the fever and pain subside. If your child's symptoms continue, call your pediatrician.

Triaminic™ Fever Reducer Pain Reliever and all Triaminic® products meet rigorous Good Manufacturing Practices (GMP) standards, as defined by the US Food and Drug Administration (FDA). Novartis adheres to these guidelines at its manufacturing sites to ensure that Triaminic® products are safe, effective and meet these strict quality and purity standards.