Feeding Your Kids challenges families to take 42-day program to combat childhood obesity

Feeding Your Kids is proud to announce its participation in the Clinton Global Initiative Annual Meeting taking place from September 20-23 in New York City, and bringing together Initiative members from around the world to address a variety of global problems through tangible Commitments to Action. In honor of the annual meeting and Childhood Obesity Awareness Month, Feeding Your Kids is challenging families nationwide to take its 42-day program and change the way they feed their families.

"Since 2005, the Clinton Global Initiative has brought together thousands of business leaders, directors of nonprofits, and heads of state to make a measurable impact on pressing global challenges," said President Clinton, who established CGI in 2005. "The Feeding Your Kids program tackles childhood and teenage obesity by providing concrete ways to help families eat healthier and serves as a tremendous example of how our members are improving lives around the world."

Feeding Your Kids is a 42-day internet-based program designed to teach strategies, provide tips and advice that will create better eating habits for children. The program provides parents and caregivers with practical and simple daily communications that engage and inspire users to facilitate incremental changes in the way that families view the process of preparing and eating meals and snacks, which challenges the status quo and pushes them to rethink food choices.  

As part of its commitment to the Clinton Global Initiative, Feeding Your Kids is offered free of charge, and can be used via emails, interactively on the website, daily text messages, and the iPhone app. In honor of Childhood Obesity Awareness Month, Feeding Your Kids will sign up as many families as possible for the 42 Day Challenge.

"Feeding your kids is a very different business today than it was 20 years ago, and all parents want to know how they can feed their kids better and teach them to make good food decisions for themselves," says Eszter Erdelyi, Content Architect of the Feeding Your Kids program. "Feeding Your Kids is committed to providing parents with the tools that they need to meet these goals."

Erdelyi, who holds an MBA from Harvard, developed the program after conducting extensive research in the areas of behavior change models, common feeding practices, and nutrition. Feeding Your Kids is unique because it is rooted in neuroplasticity, the behavior change science of rewiring the brain through incremental changes in awareness and behavior by building skills that contribute to the development of new habits.

As movements such as the First Lady's Let's Move campaign recognize the serious threat obesity poses to the health of America's children and concentrate on the importance of educating parents, in May of this year the U.S. House of Representatives overwhelmingly passed a resolution designating September 2010 as National Childhood Obesity Awareness Month with the intention of maximizing the impact of programs, activities and campaigns with the goal of eradicating this epidemic.