Bruegger's announces new partnership with Children's Miracle Network

Today Bruegger's Enterprises Inc. announced a new partnership with Children's Miracle Network, a charity that raises funds for 170 children's hospitals throughout North America.

October 27 will kick off Bruegger's first company-wide fundraising program with Children's Miracle Network. The bagel chain, with 299 locations in 26 states, will support the charity by donating a portion of proceeds from sales of its popular Bottomless Mug Club. Guests who purchase the mug will not only receive unlimited free refills of coffee, tea or soft drinks for a full year -- they'll also contribute to a great cause. Every mug purchased between Oct. 27 and Dec. 31, 2010 will help sick and injured children by supporting children's hospitals in Bruegger's markets.

To give all their guests a taste of the savings - and Bruegger's delicious Green Mountain Coffee - the chain will host a Free Coffee Day at all of its locations on Wednesday, November 10 until 2 p.m. Guests can get into the fundraising efforts that day by donating their spare change (or more) at canisters located at the register. Bruegger's hopes to raise $100,000 this year to benefit children's hospitals in the neighborhoods it serves.

"We have a strong commitment to our local communities," said Bruegger's CEO, Jim Greco. "Children's Miracle Network reflects these core values and allows everyone associated with Bruegger's - our guests, employees and franchisees - to make miracles happen in their own neighborhoods."

Bruegger's estimates that Bottomless Mug Club members save more than $300 per year by taking advantage of the year long refills of coffee, tea and soda.

"By raising money for Children's Miracle Network, Bruegger's is giving its customers an opportunity to help kids and families in their communities while enjoying a cup of their favorite coffee," said Shirley Rogers, senior vice president, Children's Miracle Network. "Each dollar stays local, so Bruegger's customers will be supporting a children's hospital near them."