At the European Congress of Radiology (ECR) 2011, Royal Philips Electronics (NYSE: PHG, AEX: PHI) is ushering in a new era in radiology science with Imaging 2.0, a concept fueled by integration of technology, clinician and patient. Showcasing its commitment to pioneering innovative, cost-effective solutions, Philips is highlighting technologies that focus specifically on the patient, in addition to advanced networking tools that facilitate greater collaboration between radiologists and referring physicians. The result is more efficient workflow and greater patient focus.
The Imaging 2.0 concept is poised to address a dilemma that exists in healthcare today: more consumers are demanding quality healthcare, yet there is less money to treat them. Based on feedback from clinicians, Philips' approach to this dilemma is to enable enhanced and smarter collaboration through advanced technology with the hope of better patient outcomes and lower costs for the healthcare system.
"Just as Web 2.0 redefined the way people connect, share and use the Internet, Imaging 2.0 represents a new world of possibilities for radiology science. It is about integration and collaboration, and new levels of patient focus and safety that can help clinicians achieve what was unimaginable just a few short years ago," said Michele Lesieur, Senior Vice-President of Philips Imaging Systems. "With Philips, the radiologist can now integrate information from various sources to make a confident diagnosis and discuss it with all the clinical partners on the case - putting the radiologist at the center of clinical decision-making. This kind of collaboration and integration combined with major advancements in patient safety and comfort, all packaged to provide an excellent economic advantage for the radiologist, has triggered the next revolution in imaging: Imaging 2.0."
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