Frutarom reports increased demand for natural ingredient targeting urinary incontinence in adults

Frutarom Health, Switzerland, reports increased demand for Go-Less^®, its natural ingredient targeting urinary incontinence in adults.

Recently, a number of supplements for urinary incontinence containing Go-Less, were launched in Europe and North America and Frutarom Health expects strong sales growth of this ingredient.

According to a 2012 article in Nonwovens Industry magazine, with 200 million people worldwide affected, urinary incontinence in adults is becoming more widespread as older populations continue to represent a larger global demographic segment. An overwhelming majority of sufferers are women-approximately 75-80%-but more men are affected by the condition than ever before. Moreover, increasingly younger people are being afflicted.

Due to shame and embarrassment, people who are afflicted with incontinence typically do not discuss it, even with their doctor. This leads to feelings of inadequacy and isolation. Go-Less thus provides relief that is both physical and psychological, making it doubly effective without side effects.

"The market for urinary incontinence remedies in adults is growing fast, especially in the U.S. and Western Europe where active seniors and even younger sufferers are seeking natural products that are effective and do not interfere with their lifestyle," says Patricia Maureira , Product Manager of the LifeLine at Frutarom Health. "Frutarom has seen an increasing market interest in Go-Less in the US and West and Eastern Europe during the first quarter of this year alone."

SEVURIN® is one new all-natural supplement that contains Frutarom's Go-Less. It is marketed by Hilton Pharma, Italy, exclusively to pharmacies, para-pharmacies, and top herbalists in Italy. SEVURIN helps to combat female incontinence-in specific, light incontinence in women-and helps to promote normal function of the urinary system. SEVURIN contains a proprietary blend of Go-Less consisting of EFLA® 940, a natural ingredient derived from pumpkin seed, specifically Cucurbita pepo L. (var. styriaca) seeds, and SoyLife®40%, isoflavones from soy germ (Glycine max L.). This combination provides a natural support in the treatment of micturition disorders, with pre-clinical, in vitro research and clinical studies supporting its safety and efficacy in addressing the cause of overactive bladder and urinary incontinency as well as reducing its symptoms.

Go-Less is ideal for capsules, tablets and soft gel formats. Frutarom uses patented, sustainable, EFLA®HyperPure technology to produce Go-Less in its facilities in Wädenswil, Switzerland, and in New Jersey, U.S.A.