Chief's personality affects how insurance exchanges will work

The New York Times profiles Gary Cohen -- the head of the consumer office overseeing health reform. And, doctors and other stakeholders weigh in on how the health law will unfold.

The New York Times: Federal Official at Center Of The Health Care Tumult Has Gone Against The Grain
The federal official in charge of health insurance shopping malls, which open Tuesday under President Obama's health care law, has been challenging conventional wisdom since he came to Washington from California three and a half years ago. The official, Gary M. Cohen, is at the center of the furor over the health care law. As director of the Center for Consumer Information and Insurance Oversight, he enforces the provisions of the Affordable Care Act that affect insurance companies. He supervises the new insurance marketplaces, or exchanges, including more than 30 that will be run by the federal government (Pear, 9/30).

NPR: A Doctor's 9 Predictions About The 'Obamacare Era'
Out here in Oklahoma we're grappling with implementation of the Affordable Care Act. ... Medicine has entered the era of big data. You'll be nudged regularly by your doctor, other health care providers or so-called medical homes to obtain recommended tests like mammograms, colonoscopies and vaccinations. ...  If you take a medication or have a particular condition, you'll get offers and ads tailored to you as a potential buyer of related goods and services (Schumann, 9/30).

Politico: Stakeholders Will Be Spending Big On 2014 ACA Ads
If you think you're seeing a lot of Obamacare ads right now, just wait until 2014. No other piece of legislation has engendered such massive ad efforts as the Affordable Care Act, say marketing experts. They expect television ad spending to double in the next year and a half as people start to enroll for coverage and the health law remains a top political issue in House, Senate and gubernatorial races in 2014 (Cunningham, 10/1).