SYSPRO USA to sell its comprehensive ERP software solution through VAR channel

According to SYSPRO USA President Joey Benadretti, the company continues to enhance its award winning SYSPRO Reseller Program, adding numerous benefits for the channel, including expanded company/VAR communications, a greater number of educational sessions, enhanced marketing support and more resources to obtain qualified leads.

“SYSPRO is one of a handful of vendors that has always been successful and committed to selling its product through a reseller channel. Since its inception in 1978, SYSPRO has been channel driven, relying on resellers for sales and to assist the company in providing outstanding post-sales customer support,” says Benadretti. “SYSPRO is unswerving in its goal to continue building a roster of the industry’s most outstanding resellers. The SYSPRO Reseller Program far surpasses the norm in the enterprise software market, and we are supplementing our channel with strategic business partners that wish to accelerate success by combining their expertise with that of SYSPRO.”

Benadretti points out that SYSPRO is a supplier that recognizes the needs of resellers, noting that SYSPRO’s single product offering -- a best-of-breed, fully integrated supply chain solution -- enables SYSPRO resellers to rapidly become proficient in the software and build successful, viable reseller businesses.

Benadretti notes, “Industry consolidation has forced resellers to represent multiple products by default, resulting in insufficient product expertise, conflicts and confusing overlaps. Many software products that vendors have in their arsenal are no longer competitive in today’s business environment. When you have a winning channel, the sage advice is to commit to it and support it. SYSPRO has always had an outstanding reseller channel and remains committed to having the finest channel in the industry,” he said.

Benadretti lists some of the benefits enjoyed by SYSPRO resellers: Dedicated assistance in business development and sales; Proactive interaction with the SYSPRO Customer Service Department; Direct and easy access to senior management; Top technical support and services; Classroom education with ongoing follow through; Leading edge SYSPRO Learning Channel education including broadcasts and a comprehensive 24/7 library that bring e-learning to the desktop; The SYSPRO Support Zone that ensures up-to-date product information and knowledge; The Sales Zone that provides customer and focused vertical industry information; Regional portals that serve region specific requirements; Marketing assistance for a variety of activities; Regular product updates and newsletters, including a dedicated newsletter for Reseller owners; Knowledge driven conferences with events in the United States and abroad; and, The SYSPRO award-winning STARS Implementation Methodology.

Concludes Benadretti, “The competition from giant software companies seeking to gain a foothold in the smaller and mid-size market where SYSPRO has enjoyed its greatest successes necessitates that we offer the best Reseller Program in the industry and work diligently with our resellers to help each win right out of the block. The success of the SYSPRO Reseller Program is not only due to an abundance of available resources, but also because it is based on the SYSPRO corporate culture and core branding values of Integrity, Innovation, Responsiveness, Uniqueness, Simplicity and World Class Software and Service.”

Benadretti summarizes, “SYSPRO offers its resellers all the ingredients for success.”

SYSPRO recently released a thought-provoking paper that outlines the company’s long-term commitment to and understanding of the needs of its world class ERP Channel.