Feb 6 2012
Net Enforcers, one of the nation's leading providers of online channel intelligence and brand protection services, announced today the release of a new version of its Web-based client portal designed to help sales and marketing executives analyze detailed information on how their products and brands are marketed by online dealers.
The new portal's sophisticated technology offers manufacturers improved reporting and analytical functionality, a dealer communications option, and speedy access to data from such major sites as Amazon, eBay, Craigslist, and Google Shopping. Additionally, the upgraded portal provides secure desktop access for an unlimited number of users and the scalability to meet the future analytical requirements of manufacturers with expanding online dealer networks.
"When you add it all up," says Steve Izurieta, General Manager, Net Enforcers, "the advanced functionality of our upgraded portal gives busy channel executives faster access to the key channel metrics they need to quickly evaluate distribution data and get detailed information regarding online retailers offering their products."
With online retail sales expected to surpass $200 billion in 2012, according to Forrester Research, savvy manufacturers are increasingly turning to channel intelligence technology to detect grey market sales, improve dealer relations, leverage online dealer and distributor networks and grow their bottom line.
"The upgraded portal is the centerpiece of our channel intelligence offering," says Izurieta. "Through a combination of highly accurate data, expert analysis and powerful and easy to use reporting tools, we are enabling online sales and marketing executives to put their channel data in context and make smarter channel management decisions," he said.
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