Grassroots tactics being used in health law's roll-out

An outside group backing the health law plans to air a series of ads this summer supporting the measure. The first ad, part of a million-dollar buy, touts parts of the law that are already in place.

Politico: Launching The Obamacare Campaign
President Barack Obama brought a campaigner's mindset to the White House -; but the roll-out of Obamacare marks the first time he's adapted his campaign's groundbreaking grassroots tactics to the task of turning policy into reality. A trio of Obama's most experienced campaign operatives -; one in the West Wing, two others in outside groups closely allied with Obama -; are overseeing an effort to ensure that the Affordable Care Act, the president's biggest legacy project, doesn't turn into the failure the GOP predicts it will be (Thrush and Nather, 6/18).

The Associated Press: Pro-Obama Group Airing Health Ads
The organization's first ad touts benefits for consumers, including preventive care, average rebate checks of $150 last year and tax credits for small businesses to pay for part of their workers' coverage (Thomas, 6/17).

Politico: OFA To Launch Obamacare Campaign
"The truth is, Americans are already seeing the benefits" of Obamacare, says a spot posted on YouTube, citing benefits including rebates from health insurance companies and tax credits for small businesses. "Better coverage and lower costs," the spot continues. "That's what Obamacare means for them." Organizing for Action is the successor to the Obama campaign arm and the ad buy is set to take off on Monday (Glueck, 6/17).

The Wall Street Journal: 'Obamacare' Backers Ready Publicity Push
The coalition's jobs site suggests that it's focusing on Arizona, Florida, Georgia, Michigan, North Carolina, New Jersey, Ohio, Pennsylvania and Texas. As we've explained, officials in those states have declined to run new insurance exchanges where people who don't have coverage through an employer can pick a plan and apply for subsidies towards the cost of coverage, leaving the federal government running the outreach campaign on a shoestring. (Radnofsky, 6/17).

Modern Healthcare: Campaign Aims To Educate Uninsured About ACA Coverage Options
Led by former Obama administration official Anne Filipic, Enroll America is the not-for-profit group charged with coordinating efforts to help uninsured Americans learn about the healthcare insurance benefits available in the Patient Protection and Affordable Care Act ... the group's executive board includes Chairman Ron Pollack, executive director of consumer advocacy group Families USA; Richard Umbdenstock, president and CEO of the American Hospital Association; and Sister Carol Keehan, president and CEO of the Catholic Health Association (Zigmond, 6/17).

Meanwhile, Bloomberg reports on the continuing public confusion that surrounds the health law's benefits --  

Bloomberg: Obamacare Rollout Seen Slowed By Confusion Over Benefits
Judith Mayer Lynn, uninsured and battling breast cancer, should be a fan of the Affordable Care Act. Instead, she barely knows about it. The 56-year-old Nevada woman was unaware of subsidies in the law that will help people like her buy coverage in 2014, she said in an interview (Nussbaum and Wayne, 6/17).