Michelle Obama seeks Latino activists' assistance with insurance enrollment

Speaking Tuesday to the National Council of La Raza, the first lady urged the organization's members to encourage their friends and families to enroll in new coverage options.

The Associated Press: First Lady Asks For Latinos' Help On Health Care
Michelle Obama urged Latino activists on Tuesday to help sign people up for her husband's health care overhaul, especially the millions of younger, healthier people the system will need to offset the cost of caring for older, sicker consumers. The first lady said that, starting July 31, consumers can create an account at www.healthcare.gov, or www.cuidadodesalud.gov, its Spanish-language equivalent, so they can get ready to sign up for health insurance in the fall, starting on Oct. 1 (Plaisance, 7/23).

The Hill: First Lady Presses For ObamaCare Enrollment In Address To La Raza
First lady Michelle Obama touted the Affordable Care Act in a speech Tuesday to the National Council of La Raza, urging members to encourage their friends and family to enroll in the health law's new coverage options. ... Outreach to Latinos is a key part of the White House's enrollment drive for ObamaCare. A large proportion of uninsured young men -; the population the administration most wants to reach -; are Hispanic (Baker, 7/23).

CQ HealthBeat: Administration And Its Allies Turn To Spanish Media To Market Health Law
Perhaps the most overlooked beneficiary of President Barack Obama's health care law is the Spanish language channel Univision. Univision Communications Inc. and other Spanish-speaking media outlets are at the center of a multi-million-dollar effort to explain the overhaul to Latinos, who are critical to the law's success because one of every three uninsured people in the United States is Hispanic (Adams, 7/23).