Andy Murray undergoes 2D transformation for #DigiInventorsChallenge animation

World number 1 Andy Murray has become the star of a new animation which is inviting young scots to enrol in an exciting new challenge that aims to identify ways of managing young peoples’ health, fitness and wellbeing, using technology.

The retro computer-game animation sees the 2D tennis ace battling against his junk food nemesis using a digital arsenal to raise awareness of the #DigiInventorsChallenge, which will see groups of teenagers work together throughout 2017 to develop new digital health inventions and compete for prizes and cash for their school.

Open for registration until 3 April, the challenge represents Andy’s personal ambition to promote healthier lifestyles amongst Scotland’s younger generations, as well as careers development in this emerging market.

Well known for his use of technology and data to improve his performance on court, Andy has stated that maintaining his own health throughout the long tennis season has played an instrumental part in his road to number one status.

Speaking of the Challenge, he said:

As a professional tennis player, I use digital health technology every day to monitor my performance and inform my training regime. But digital health technology is not just for athletes. It has the potential to help everyone understand their health needs and goals better, and to make better choices.

By taking part in the #DigiInventorsChallenge, we want young people to use their experiences, creativity and digital skills to develop one big idea that can make a difference.

The #DigiInventorsChallenge, in association with Andy Murray and the Digital Health and Care Institute, is sponsored by a European leader in digital transformation, Sopra Steria, and supported by the following organisations: Aberlour Childcare Trust, Entrepreneurial Scotland, GameChanger, Scottish Enterprise, Scottish Institute for Enterprise, Skills Development Scotland, Young Enterprise Scotland and Young Scot.