Senior citizens urge Congress to start over on healthcare reform

With President Obama hosting a bipartisan meeting on health care reform next  week, the 60 Plus Association announced today a new advertising campaign featuring seniors who urge Congress to "Start over and get health care right."   The advertising campaign will target 18 Democrat Members of the U.S. House of Representatives, all whom voted YES to cut Medicare by half a trillion dollars last year.

This latest 60 Plus Association advertising campaign will target these 18 Members with a mix of district-specific television, cable and radio ads, as well as phone calls (a full list of targets can be found below).  In total, 60 Plus is spending $500,000 on this latest round of advertising to make sure these Members get the message – "Start over and get health care right."  

"With President Obama hosting a health care summit next week, we thought it appropriate to remind these Members seniors won't forget their betrayal.  Cutting Medicare by half a trillion dollars and forcing seniors to bear the brunt of health care reform is not acceptable.   These Members have an opportunity to right a wrong, and you don't get many do-overs in this business.  It's about time Democrats came out from behind closed doors and had a public debate about this all too important issue," said Jim Martin, Chairman of 60 Plus.

"Deals," the :30 second TV ads, and "Special," the 60 second radio ads, begin running today.   Seniors say "Washington isn't listening….  Some states and unions got special deals that don't apply to the rest of us… The American people call it corruption… Congress needs to start over and get health care right."  See the North Dakota version of the TV ad at https://www.youtube.com/60PlusAssociation#p/a/u/0/3Pw_YI3XWSE.

Companion phone calls will urge recipients to call their Member and urge them to "start over on health care reform and get it right."

"I've been warning these Members that seniors have long memories when it comes to betrayal.  This is the last chance they have to avert the senior citizen tsunami that is headed for Capitol Hill," continued Martin.