Consumers would pay more for insurance that caters to their needs

The Hill: Report: Customers Ready To Pay More For Customized Health Plans
Almost half of insurance customers would be willing to pay more for health insurance that caters to their needs, according to a new report from the consulting firm Accenture. The firm surveyed 1,000 insured people and found that nearly 50 percent were ready to pay more for better customer service. And nearly 80 percent said they expected customer service to be easier and more convenient (Pecquet, 7/26).

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This article was reprinted from kaiserhealthnews.org with permission from the Henry J. Kaiser Family Foundation. Kaiser Health News, an editorially independent news service, is a program of the Kaiser Family Foundation, a nonpartisan health care policy research organization unaffiliated with Kaiser Permanente.