Olympus to focus on streamlining trade show agenda next year

To many people, the Olympus brand is synonymous with digital cameras. In fact, the leading manufacturer’s high-tech product ranges cover Medical Systems, Life Science Solutions and Industrial Solutions, as well as Camera & Audio technologies.

2016 has proved an extremely busy year for the Olympus KeyMed Group, a wholly-owned subsidiary of the Olympus Corporation, with headquarters in Southend on Sea. A demanding programme of events and workshops worldwide has seen the KeyMed team showcase their latest products and solutions across Surgical Endoscopy, Flexible Endoscopy, Life Science Microscopy, Industrial Endoscopy, Material Science Microscopy, Professional Imaging, Voice Processing – and of course – Digital Cameras.

Next year, the emphasis will be on streamlining the trade show agenda, to prioritise hand-picked events which promise the best out comes and Return on Investment; including: IBMS; MMC; Offshore Europe; Advanced Engineering/Aero Engineering and Digital Path Europe.

The Olympus team also plans to reduce the amount of equipment on display at each show – and instead – focus on customer engagement opportunities and activities which increase brand awareness.

As long-standing clients ofQuadrant2Design,Olympusen joys the unique benefits Q2D’s exclusive Prestige Events System provides in terms of technology integration, unlimited reconfiguration options and the ability to revise graphics at a snap. As such, the Olympus team has partnered with the Poole-based events company on over 50 projects to date! The next one being the Saudi Lab Expo in Riyadh from the 21 – 23 November for which they have purchased some new graphic panels to add to their existing collection.

As well as leading the way in product innovation and manufacturing, Olympus offers a full Customer Care package, including after sales support, a UK-based Service facility and expert training courses.