Dynamic Chiropractic PracticeINSIGHTS - a new magazine for chiropractors launched by MPA Media

MPA Media today announced the launch of a new magazine in the chiropractic market created to help chiropractors make business and buying decisions.

"MPA Media is fortunate to be serving growing markets. Alternative health is continually being embraced by more and more consumers. The most recent research shows that chiropractic, acupuncture and massage therapy play an even greater role in optimal health, while reducing the necessity for more expensive procedures like surgery. We have great faith that the professions we serve will flourish in whatever health care reforms comes our way," Don Petersen, MPA Media President and Publisher, said of the launch.

Dynamic Chiropractic PracticeINSIGHTS is a print magazine and an online platform containing buying information and independent, unbiased editorial content aimed at helping practitioners make smart buying and business decisions that will increase their bottom line.

"While other publishers are cutting back or shuttering publications, our markets and our readership are growing. Alternative health practitioners are becoming more vital simply because more Americans are adopting healthier lifestyles and embracing complementary and alternative health care. We are in a very unique position," said Sandra Pearce, MPA Media Marketing Manager.

"We have a unique perspective of the alternative health markets and their trends. MPA Media is the only publishing company serving chiropractic, acupuncture, massage therapy and the patients and clienteles these professions treat. We know that they will grow as the public continues to adopt them as part of their personal health care and as they become a more integral part of the health care system. We believe that the pending health care reform will be very good for all of these professions," added Pearce.

Dynamic Chiropractic PracticeINSIGHTS will reach approximately 40,000 chiropractic offices in the United States monthly in print and will be available to the entire profession of 68,000 practicing chiropractors online. The second of two new publications being launched by MPA Media, the first issue of Dynamic Chiropractic PracticeINSIGHTS will be available in January 2010 in print and online.