Dec 9 2009
Lifeline Skin Care, Inc, a wholly owned subsidiary of International Stem Cell Corporation (OTCBB:ISCO), www.internationalstemcell.com, announced today that it has retained the services of a highly experienced expert in the skin care industry, Raulee Marcus, to help design a marketing program for its newly created line of skin care products based on ISCO’s proprietary Parthenogenic Stem Cells.
Ms. Marcus has an extensive background in skin care products, having been a key corporate executive with responsibilities for marketing, R&D and sales at companies such as Neutrogena, Colgate-Palmolive and Gillette, increasing sales at those companies by many millions of dollars. She has also had a highly successful career in building revenues and profits for smaller companies such as Obagi Medical Products, a physician-mediated company, and has extensive experience in launching new brands and products through many different channels.
“Ms. Marcus is uniquely qualified to help us develop a product strategy that will have maximum market impact for what is truly a unique technology,” said Dr. Ruslan Semechkine, President of Lifeline Skin Care.
“Ms. Marcus’ experience in the skin care industry and as a consultant to companies in that industry will greatly enhance our ability to develop a successful marketing and business strategy without distracting from our core focus on developing therapeutic products from Parthenogenic Stem Cells,” said Kenneth Aldrich, Chairman of ISCO.
“Early indications are that the skin care product, developed through the efforts of the ISCO scientists who created Parthenogenic Stem Cells, has unique characteristics for skin rejuvenation. Our next step is to validate these findings through independent testing and execute our product launch,” said Dr. Semechkine.
http://www.internationalstemcell.com/