Axis Three launches 3D surgical simulation platform at Plastic Surgery 2009

At Plastic Surgery 2009, Axis Three (www.axisthree.com), the leader and pioneer of 3D surgical simulation tools for the cosmetic surgery industry, today introduced its Portrait 3D Face Simulation Module, the Company’s latest innovation in its 3D surgical simulation technology.

For years, board-certified plastic surgeons have used Axis Three’s Portrait 3D Surgical Simulation Platform to show patients undergoing breast procedures a more accurate visualization of the surgical outcome prior to surgery. Now, surgeons currently using Axis Three’s Portrait 3D for breast procedures can extend its value to patients undergoing face procedures. Furthermore, surgeons who specialize in face procedures can also experience this significant asset in their consultations.

“Our technology delivers the most precise interactive 3D simulation experience to help surgeons build patient confidence before going into surgery,” said Paul Moffett, Director of Engineering for Axis Three. “Developed with surgeon input by our team of 3D experts, our breast product has set the standard in 3D simulation. Our new face module is the next step in our roadmap of powerful tools designed to help surgeons create positive patient experiences and maximize patient satisfaction post-surgery.”

“I approach every patient consultation with the goal of helping the patient feel good about herself. Portrait 3D has already helped me accomplish this in breast procedures by showing the patient what she will look like after surgery,” said Dr. Gregory Albert, M.D., of Delray Beach, Fla. “That improves the consultation process immensely. Using Portrait 3D for face procedures will be just as valuable in creating this positive patient experience, and I am already testing the new module out in my consultations.”

“At Axis Three, we strive to help surgeons create a satisfying experience for patients as they make complicated choices about cosmetic surgery procedures,” said Alicia Recupero, Vice President of Marketing for Axis Three. “Generating patient awareness is a key part of this process. We arm surgeons with extensive marketing support so they can show patients the innovative technology available to help them make the right decision prior to surgery.”

Axis Three’s surgical simulation offerings are intuitive, straightforward, and easy to navigate. They also leverage functional input from leading U.S. board-certified plastic surgeons. The Company’s revolutionary Tissue Behavior Simulation (TBS) technology allows surgeons to combine a patient’s individual body attributes with specific implants from manufacturers' catalogues, for more accurate visualizations of results prior to surgery. Through an exclusive licensing agreement, Axis Three has integrated patented image-capture technology developed by Siemens with its own proprietary software to create a powerful, flexible, and intuitive platform that can be tailored to a variety of surgical needs.

Axis Three’s Portrait 3D Face Simulation Module will address a wide range of face procedures, including nose (rhinoplasty), chin/jowl liposuction, chin augmentation, cheek implants, jaw, brow lift, blepharoplasty, dermabrasion, chemical peel, fillers, and botox. Modules for the first applications—nose, chin, cheek, and jaw—will be commercially available beginning in November 2009. Surgeons currently using Axis Three’s breast module can add the face module for $10,000, and the face product will also be sold separately for new customers at a list price of $30,000. As part of this package, Axis Three has also introduced a new camera, the XS-200, a small desktop unit specifically optimized to capture the face topology with a minimal hardware footprint.

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