WWE (NYSE: WWE) today announced a partnership with Susan G. Komen for
the Cure featuring WWE Superstar John Cena co-branded,
pink and black ring gear, which will be debuted at tonight's Night of
Champions pay-per-view event in Boston. Cena will wear the Special
Edition gear through October in honor of breast cancer awareness month.
Fans can purchase the merchandise, including co-branded hats, t-shirts,
headbands and wristbands, at live events and online at WWEShop.com,
and WWE will donate 100 percent of its profits (at least 30 percent of
the retail purchase price) to Susan G. Komen for the Cure.
Susan G. Komen for the Cure is the world's largest nonprofit funder of
breast cancer research and community outreach programs. To support Susan
G. Komen's mission, WWE will utilize all its assets, including TV
broadcasts, live events, digital and social media to generate awareness
and encourage fans to get involved by signing up for "Race for the Cure"
events in their local communities.
Approximately five million women -- more female viewers than the top
rated shows on women's networks - watch WWE's weekly programming.
"This partnership will reach millions of women and families with breast
cancer education and awareness messages, while raising funds for Komen
research and health outreach programs in the communities we serve," said
Dorothy Jones, Vice President of Marketing for Susan G. Komen. "We're
ready to cheer on John Cena and the WWE Superstars and thank them for
helping Komen fulfill our promise to end breast cancer."
"Breast cancer is a devastating disease, and we're committed to using
WWE's global resources to support Komen's fight to end breast cancer
forever," said WWE Superstar John Cena. "I'll be proud to wear
pink in the ring to support this great cause."