Neuroimaging predicts influence of anti-smoking media campaign

Neuroimaging data obtained from a small group of smokers predicts the influence of a large anti-smoking media campaign targeting likely smokers, shows a new study published in JNeurosci. This approach could help improve informational materials designed to change people’s attitudes and behaviors.

Bruce Dore, Emily Falk and colleagues identified a neural pathway between the amygdala — which was sensitive to the emotional content of the images — and the ventromedial prefrontal cortex that responded to graphic anti-smoking messages. A pattern of brain activity characteristic of emotional regulation predicted the extent to which smokers reported being motivated to quit. The images that smokers said made them want to quit were the same ones that encouraged likely smokers to click through for more information in a New York State Smokers’ Quit Line email campaign. Together these results suggest neuroimaging can be used to predict individual- and population-level responses to persuasive health messages.

Citations

Please use one of the following formats to cite this article in your essay, paper or report:

  • APA

    Society for Neuroscience. (2019, June 19). Neuroimaging predicts influence of anti-smoking media campaign. News-Medical. Retrieved on July 17, 2024 from https://www.news-medical.net/news/20190109/Neuroimaging-predicts-influence-of-anti-smoking-media-campaign.aspx.

  • MLA

    Society for Neuroscience. "Neuroimaging predicts influence of anti-smoking media campaign". News-Medical. 17 July 2024. <https://www.news-medical.net/news/20190109/Neuroimaging-predicts-influence-of-anti-smoking-media-campaign.aspx>.

  • Chicago

    Society for Neuroscience. "Neuroimaging predicts influence of anti-smoking media campaign". News-Medical. https://www.news-medical.net/news/20190109/Neuroimaging-predicts-influence-of-anti-smoking-media-campaign.aspx. (accessed July 17, 2024).

  • Harvard

    Society for Neuroscience. 2019. Neuroimaging predicts influence of anti-smoking media campaign. News-Medical, viewed 17 July 2024, https://www.news-medical.net/news/20190109/Neuroimaging-predicts-influence-of-anti-smoking-media-campaign.aspx.

Comments

The opinions expressed here are the views of the writer and do not necessarily reflect the views and opinions of News Medical.
Post a new comment
Post

While we only use edited and approved content for Azthena answers, it may on occasions provide incorrect responses. Please confirm any data provided with the related suppliers or authors. We do not provide medical advice, if you search for medical information you must always consult a medical professional before acting on any information provided.

Your questions, but not your email details will be shared with OpenAI and retained for 30 days in accordance with their privacy principles.

Please do not ask questions that use sensitive or confidential information.

Read the full Terms & Conditions.

You might also like...
Ketone-supplemented diet may help fight against Alzheimer’s disease