Jun 6 2014
Cegedim Relationship Management today announced that it has entered into a formal partnership with Marketo in order to provide marketing automation and campaign management services to customers worldwide. With this partnership, Cegedim is taking yet another step to be the multichannel provider of choice for Life Sciences, as Marketo's technology will boost their ability to provide customers with the most effective multichannel marketing services. Marketo is a global leader in the marketing software space, as attested to by Gartner in their 2013 Magic Quadrant for CRM Lead Management. The announcement was made at Cegedim's annual customer conference in Rome, where Life Sciences leaders have gathered in a spirit of co-creation to explore the advances in technology that make their businesses run more efficiently.
Providing Unmatched Multichannel Capabilities to Life Sciences
When seeking to communicate with customers across multiple marketing channels, Life Sciences companies want to be able to efficiently orchestrate and analyze marketing campaigns; seamlessly define campaign content and targets; and have the ability to integrate end-to-end multichannel data with Customer Relationship Management (CRM) applications. Cegedim will address these needs head-on by merging their industry leading capabilities with those of Marketo's customer engagement platform. The combination of Cegedim's OneKey® healthcare professionals database, with targeting and segmentation capabilities and full opt-in and opt-out management - and Marketo's marketing automation and campaign management systems - will enable Life Sciences companies to reach the right targets with the right messaging, and easily track results to enable even more efficient campaigns in the future.
"We bring everything together into a single solution. Customers can now execute the most effective and impactful online marketing campaigns in an orchestrated way," said Emiliano Gummati, Vice President of Digital Engagement Solutions for Cegedim Relationship Management. "Agile configuration and reporting provide full control of the end- to-end multichannel communication process."
Marketo's seamless integration with Cegedim's CRM solution, Mobile Intelligence, enables Life Sciences companies to achieve a 360 degree view of their customer interactions, synchronizing efforts across channels. Additional integration benefits will be achieved throughout the entire Cegedim multichannel suite.
"It's a privilege for Marketo to have exposure to Cegedim's global footprint in the Life Sciences," stated Anthony Nemelka, Senior Vice President of Strategy and Business Development, Marketo. "We are thrilled to work with Cegedim to provide Marketo's world class customer engagement platform in combination with Cegedim's unsurpassed data and expertise in this important market."
Source:
Cegedim Relationship Management
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